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It's not like Toshiba is new to laptops -- it's been making them for decades -- but for whatever reason, US consumers don't seem to trust the company with top-shelf products. Four-hundred-dollar machines, maybe, but a designer laptop? An Ultrabook, no less? Toshiba has an image problem, to be sure, and the executives in Tokyo know it. The answer, they hope, is to start fresh with a clean slate. The company recently announced a new family of premium devices, called Kira, with the 13-inch Kirabook being the inaugural product.
At first blush, it has all the trappings of a flagship machine, with an all-metal chassis, backlit keyboard, 8GB of RAM, a two-year warranty and a 2,560 x 1,440 display, one sharp enough to rival the Chromebook Pixel and Retina display MacBook Pro. In fact, this is the first Windows laptop to offer such a high-resolution panel, which gives Toshiba a big opportunity indeed: to lure people who still haven't found their perfect Ultrabook. The problem with "perfect," of course, is that it comes at a price: $1,600 and up, in this case, and the touchscreen isn't even standard. That leaves just one question, then: is it worth it?
Filed under: Laptops
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